Although no single marketing strategy is sufficient to build a long-term
business plan, when it comes to the Internet, ranking high in the
search engines searches is the Number 1 place to start. There is
no sense even attempting to do business online if no one can find
your web site.
Professional
Search Engine Marketing Requires
-A Experienced Responsive Project Manager
-A SEO HTML Editor
-An Algorithm SEO Specialist
-A team of qualified and experienced SEO’s
-Optimal Search Engine Mix Research
-Website Architectural Strategy
-Utilization of SEO Applications
-Audience Query Language
-Website Traffic Behavior Analysis
-Critical Individual Manual Submission
-Search Engine Visibility Implementation
Top
Research Companies Prove Search Engine Marketing is #1
Everyday millions of people use search engines looking for product
or services to buy. If your website is not in the top 20 searches
you are losing valuable customers and revenue. CyberAtlas reports
that 56 percent of Internet users don't bother looking through
more than two pages of results on search engines. The fact is
your competitors who are in the top 20 are taking your customers
and revenue. The smartest marketing campaign a company with marketing
intelligence can create is Search Engine Marketing. The importance
of search engine marketing is paramount to your website’s
long term growth, increased revenue and competitive advantage.
ActivMedia
Research reported the #1 marketing or promotional tool used by
top eCommerce websites is Search Engine Positioning
The top 3 Internet research companies Nielsen/Netratings,
Forester Research and NUA have reported overwhelmingly that Search
Engine Marketing is the #1 source for targeted search engine traffic.
Jupitar
Research reported Less than one-third of marketers use agencies
for SEM. Therefore, agencies must shift the focus of their service
offerings from planning and buying media to measuring and optimizing
campaigns. Keyword management and landing page strategies
present prime opportunities.
How
Users Find Your Website?
Many companies feel the best way to gain traffic to a website
is through TV, Magazine or Banner Ads but that is far from true.
The Meta-Group (Business Intelligence) reported that search engine
marketing is the best way to gain traffic to your website.
How
Users Find Your Website:
| Targeted
Email |
1% |
| TV
Spots |
1.2% |
| By
Accident |
1.4% |
| Magazine
Ads |
2.1 |
| Word
Of Mouth |
20% |
| Random
Surfing |
20% |
| Search
Engines |
46% |
The
key is while you invest in other methods of advertising your competitors
are investing in search engine marketing. Your competition clearly
understands the tremendous advantage of search engine marketing.
Search engine marketing has proven to be the most cost effective
and targeted way of gaining qualified traffic.
Search engine marketing is extremely challenging.
Improper marketing techniques such as "bait and switch, cloaked
pages and spamming can result in the site being excluded from
the major search engines. Hiring an online marketing service requires
the trust that the contractor will accurately represent your business
on the world wide web, will bring traffic relevant to your business,
and will use methods resulting in long term ranking and success
in the search engines.
Search engine marketing requires a minimum 3-phase
process. Starting with careful keyword relevancy analysis, competition
research and familiarization of the services/industry being addressed,
the actual optimization and coding of the web site and first submission
is just the beginning. In essence, the more pages you have in
the engines that are optimized for high keyword ranking, the better
the chances of a prospective client finding your website
The
Benefits of Search Engine Marketing
• Targeted Traffic
• Lifetime of Quality Prospects
• Increased Revenue
• Low Cost Advertising
• Excellent Return Of Investment
Online
Technologies has the knowledge, staff, and experience to help
you create a successful search engine marketing campaign. Our
team of professionals use legitimate search engine optimization
techniques to keep you in the search engines. Search engines typically
take between 4-12 weeks to index pages. Pages can then take up
to a year to reach their final peak ranking, and continue if maintained.
We offer outstanding immediate customer service that is only an
email or a phone call away.
Free Search Engine Analysis Click Here
Increase
Revenue
Search engine marketing is only for serious companies who want
to increase revenue, gain qualified traffic, beat their competitors
and reduce advertising spending. These companies understand that
search engine marketing can create these opportunities. They also
understand that search engine marketing is not like a banner that
you can put up the next day and see traffic. It does take time
to achieve search engine ranking.
The
Truth About Search Engine Marketing
What are the challenges of a search engine marketer? If you search
for almost any keyword phrase there will be between 50,000 and
5 million keyword results. A SEM’s goal is to get your website
ranked in the top 20 in these searches. Everyday there are 1 million
new websites added to search engines that a SEM has to contend
with. In addition search engines constantly upgrade their search
technology for better more accurate user searching. Hence, these
changes affects the algorithms of website rankings and create
additional challenges. Similarly directories change guidelines
for user search usability. SEM’s have to make quick adjustment
sometimes daily to keep pages ranked.
For an SEM to achieve top 20 ranking in any search
engine is a monumental task. Simple submission software, meta-tag
adjustments and templated doorway pages are dinosaur methods to
achieve high rankings in the search engines.
Online
Technologies has been in the search engine marketing and
optimization business long enough to know there is no shortcut
in getting your pages ranked in the search engines. |
It
takes up to 3 months to get ranked in some of the top search engines.
No two search engine search algorithms are the same. This means
each search engine has their own individual methodology of ranking
websites. This uniqueness makes search engine marketing extremely
challenging. Back in the day you could bulk submit to search engines
and get a top 20 ranking. Now search engines have their own technology
that bans this type of submission and can potentially ban a website
for life. Fortunately Online Technologies professional SEM team
is experienced and aware of every change in search engines or
directories. We pride ourselves on being on the cutting edge of
search engine marketing and optimization. We understood many years
ago that search engine marketing was one of the most difficult
forms of marketing on the internet. We also realized that it was
one of the most cost effective ways to increase revenue, gain
qualified prospects and attract a lifetime of targeted traffic.
At Online Technologies we use nothing but search engine
marketing to gain traffic. We can tell you with the utmost confidence
that search engine marketing is by far the best and definitely
the most cost effective means of market on the Internet.
Banners
and Pay Per Click vs. Search Engine Marketing
Banners, Pay Per Clicks, Pop ups/unders, Sponsored Links, Google
Ad Words and Newsletter advertising are simple forms of advertising
that can cost a lot of money and create a low Return Of Investment.
Search engine marketing is one of the best investments for marketing
your site on the internet. The top research companies have reported
this information for years. There are only a handful of companies
that have the knowledge and experience to create top ranked search
engine positions. Online Technologies can make your website search
engine visible.
CLICK
HERE FOR OUR MARKETING PLANS
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